In Singapore's rapidly changing digital ecosystem, selecting the appropriate advertising channel is no longer Google vs. Facebook—it's all about how intelligent your tools are, how quickly your campaigns launch, and how localised your message is.
If you want to scale your brand in Singapore in 2025, understanding the dynamics of social media advertising in Singapore is crucial. This guide presents the highest-performing ad platforms but with a difference: we highlight the AI-powered tools and real-life local examples that are changing the game.
1. TikTok Symphony – AI Avatars Revolutionising Short-Form Advertising
Platform Strength: TikTok is still the unbeaten champion among Singapore's Gen Z and Millennials, with locals clocking 34+ hours/month on the app.
Tool of the Month: TikTok Symphony
TikTok Symphony uses AI-generated influencers—ultra-realistic avatars that talk, walk, and sell like real creators. They are perfect for brands that want to go viral without the need to work out influencer logistics.
Real-World Use
A Singapore fintech firm developed an AI avatar of a "young CPF expert" who instructed how to invest your CPF funds through 60-second videos. It organically reached more than 100,000 locals and attracted traffic to their CPF-tagged product page.
2. Meta AI Ad Studio – Intelligent Campaigns Without Lifting a Finger
Platform Strength: Facebook, Instagram, and now Threads rule mid-funnel engagement by age cohorts in Singapore.
Tool in the Spotlight: Meta AI Ad Studio (launching 2025-2026)
Advertisers can add a photo or video, define a goal, and Meta's AI builds, tests, and optimises ad versions in real-time.
Real-World Use Case
A Tanjong Pagar boutique shoe brand utilised AI Ad Studio to market their new eco-friendly sneakers. The AI created 20+ variations of variously colored, modelled, and CTA button ads showcased to Singapore's interest-segmented and age-segmented audiences. Result: They saw a 42% boost in ROI from their manually run campaign.
3. Hoox.Video – Make Product Ads in 5 Minutes Flat
Platform Strength: Omnichannel video advertising on Instagram Reels, YouTube Shorts, and TikTok.
Tool in the Spotlight: Hoox.Video
An AI-powered video solution that allows SMEs to make professional, thumb-stopping videos without hiring a complete production team.
Real-Life Application:
Katong wellness studio produced "30 Days to Mindfulness" Reels on Hoox with text overlays, library video, and voiceover within 10 minutes. It increased session signups by 26% month-to-month.
4. JamiQ – Sentiment Analysis in Real-Time
Platform Strength: Singapore's online chatter is available across many languages, from Facebook forums and groups to TikTok and Reddit.
Tool in Focus: JamiQ
A locally developed social monitoring tool that monitors multiple languages (English, Malay, Mandarin, Hokkien) and offers daily sentiment scores.
Real-Life Use Case:
One food delivery platform used JamiQ to detect negative word of mouth for long-term delivery in Woodlands. They had zip code–based promo codes and live feedback–based delivery fee discounts, increasing 17% retention in those areas.
5. Omneky – Cross-Platform AI Ad Generator
Platform Strength: One-platform campaign setup for Google, Meta, LinkedIn, and TikTok.
Tool in Focus: Omneky
It uses GPT and AI vision to automatically create many ad creatives, headlines, and CTAs based on your product and audience intent.
Real-Life Use Case:
A SaaS company marketing to Singapore startups utilised Omneky to create 35 ad variations on LinkedIn and Facebook for their CRM tool. They discovered the most effective combination in just 7 days, reducing A/B testing time by 70%.
6. Segment + Stape – Privacy-First Conversion Tracking
Platform Strength: Websites, eCommerce, mobile apps
Tools in the Limelight:
Segment: Customer Data Platform for web/app data unification
Stape: Supports server-side Google Tag Manager tracking (cookie-less)
Real-World Use Case:
An online Singaporean tea shop used Segment + Stape after their remarketing campaigns saw a decrease in performance after iOS 14. With this setup, they recovered 80% of lost tracking events, while retargeting conversions improved by 25%.
Conclusion: It's Not All Platforms—It's Clever Tools
The best ad platform in Singapore today isn't a single platform. It's a collection of clever tools piled up across platforms to reach your customer wherever they are scrolling, searching, or shopping.
We at Surch Marketing Pte Ltd are good at building multi-platform campaigns powered by platforms like TikTok Symphony, Omneky, and Segment. If you're a startup running your first campaign or a regional brand expanding across SEA, we'll help you run smarter, faster, and better.