Running an e-commerce business in Singapore can feel like a game of chess - fast, competitive, and unpredictable.
One week, your sales are high. The next? Silent.
You’re boosting posts, optimising product pages, and even trying the TikTok route, but nothing takes.
So, what’s going on?
If you’re wondering why your growth is stuck, then you’re not alone - and you’re asking the appropriate question. Whether you’re working with a digital marketing consultantor trying to do everything yourself, let’s explore what’s going on and what you can do to change that.
I Have Excellent Products — Why Aren’t People Buying?
The Truth: Excellent products are only half of the problem.
It may be a valuable presentation if your website is getting visits but not conversions.
Is your product description speaking to real customer pain and concern?
Are your images providing a narrative or simply displaying the item?
Is your site mobile-friendly and optimised for load time?
Example:
One of our clients was selling homemade homeware. Gorgeous products — but couldn't make sales. We changed the product copy to include use cases ("Perfect for gifting or small spaces") and added a 360° video. Their conversions increased by 43%.
Upon discovering this while utilising Local SEO Singapore methods, we realised that their shop was not even showing up when people searched for those types of goods in their area.
I Tried Ads, and They Burned My Budget.
Ah, yes — the old "boost and pray" method. It’s common, and it always ends with frustration.
The truth? Running paid ads without a funnel is like inviting someone to a party without rhythm, food, or an address.
Here is how successful e-commerce brands set up their paid strategy:
Awareness Ads (i.e. a lifestyle video)
Retargeting Ads (aka cart abandoners)
Product-focused conversion ads (and urgency triggers)
Is SEO Important?
Short answer: YES - but NOT the "keyword stuffing" type.
Modern SEO means being discoverable when someone is ready to buy.
Let's say someone searches on Google:
"Best eco-friendly candles in Singapore."
Imagine if your product page showed up?
That's what SEO creates: long-term high-intent awareness without running ads for life.
At Surch, we do not just optimise. We help e-commerce brands dominate their category in search.
Okay... But I Don't Know What the Next Step Is
You're working on product inventory, customer service, supplier relationships, and delivery. Digital marketing is overwhelming.
That is why the best online stores in Singapore do just one thing correctly:
They stop caring about completing everything themselves.
They enlist digital partnerships to treat the brand as if they were the owner.
We do that at Surch Marketing Pte Ltd - plug into your business, learn your intentions, and do all the heavy digital work.
Whether that is:
Refreshing your campaign strategy
Setting up email & SMS automations
Optimising your product SEO
Reviewing your conversion journey
... we make things simple, strategic and driven - no flannel.
You’re Not Just Building a Store — You’re Building a Brand
Singapore’s e-commerce environment is thriving, and it's crowded. Your bonus isn't just your product; it's how you present yourself online.
If you're ready to stop thinking and start growing, we would love to help.
Schedule a no-cost strategy session with Surch Marketing Pte Ltd- the best SEO agency near you. Let's create something that works.